Rhapsodie’s Words Concerning Values
Why are the impacts of social media so valuable in business today? Well who hasn’t heard of Oprah Winfrey‘s new giveaway, or of Angelina Jolie‘s new movie? What is heard is shared with social media. Social media is as simple as mom saying, “You can’t have the cookie till after you eat dinner.” To as complicated as new ordinances being publicized by the government.
What are people saying, and when do you as a business person determine that they are important to listen to? That depends on how and when you listen. In general it is as soon as you feel a concern because of how the information will impact your life or your business. Businesses need to reason as people, if the information is not important to you why should you listen? Social networking sites were created to share life with the world and to increase life’s value for all. There are many contentions about the value of social media, but in the present day and age there is no life without money to live. Are social networking sites good for our society?
Social media can be a powerful tool for social change and an alternative to more traditional methods of communication. During the protests of the Iranian election in June 2009, protestors used Twitter to circumvent government control over phones and the media. Twitter was so important that the US State Department asked Twitter to delay a network upgrade that would have taken the website offline at a busy time of day in Iran. Twitter complied and rescheduled the downtime to 1:30 am Tehran time. The ability to remain anonymous helped protect people who were spreading information in real time.
If the US government and other governments are taking the time to alter and limit social media, it must be a powerful tool. The other tool government works to control is gun use, the reason is that guns are tools. Tools can be used properly and they can be abused. But the type of tool that is proper for your business might not be the tool that is proper for your neighbors business. So a business that wants to keep up with the world needs to listen to social media and they need to use social media.
100 Years ago a business man would use a telegraph and a telephone as part of their social media program, today a business man could use, twitter, Facebook, YouTube, websites, and Digg, but it is only a tool of communication. Understanding the import of these tools is of primary importance, but second is understanding how to use the tools to the best advantage. And if the squeaky wheels get the grease (and the money,) shouldn’t a business person determine how to monitor the system? The tool has many different values, but each business person needs to measure the value of the tools that are used.
If the tools aren’t used there is a limited potential for growth!!!